An affiliate program, also known as associate programs, are arrangements in which an advertiser gets paid to send traffic to a marketing website. Anyone with basic internet know-how can be an advertiser. However being successful at it requires practice and experience. There are three types of common payment options, and are usually decided by the marketing website.
- Pay-per-click: With PPC, advertisers are paid a predetermined amount of commission each time someone clicks on a link to the marketing website. There is no purchase necessary for the advertiser to get paid.
- Pay-per-lead: With PPL, advertisers are paid a predetermined amount of commission each time someone clicks on a link to the marketing website AND completes an action (ie fills out a form/survey, signs up for a newsletter, etc.).
- Pay-per-sale : With PPS, advertisers are paid a predetermined amount of commission each time someone clicks on a link to the marketing website AND purchases a specific product from the marketing website. The sale is necessary for the advertiser to get paid.
- There are at least three parties in an affiliate program transaction: The customer, the affiliate site(advertisers), and the merchant site(the marketing website).
- There are many different ways of getting traffic to the merchant site. Some of which are: text links, banner links, search links, home-page links, product-specific links, storefronts, co-branding, and registration.
- http://money.howstuffworks.com/affiliate-program.htm
- http://webdesign.about.com/od/affiliateprograms/f/what_is_an_affiliate_program.htm
- http://en.wikipedia.org/wiki/Affiliate_marketing
Web Research Two
Search engine and search directory submission rules are constantly changing.
Research a search engine or search directory and determine the following:
●Are free submissions accepted? If so, are they restricted to noncommercial sites?
Free submissions are accepted to Yahoo, however they must be noncommercial.
● What types of paid submissions are accepted? How do they work—what is the
fee structure, listing guarantee, and so on?
All commercial submissions are charged a $299 initial fee. This fee doesn't guarantee that you will be listed, only that you'll get a yes or no answer about being accepted within seven business days. However, the vast majority of most decent sites are accepted. If accepted, you'll be reevaluated after a year and charged the submission fee again (the $299), if you want to stay in Yahoo's commercial area.
● What types of paid advertisements are available? How do they work—what is
the fee structure, for example?
Display, search, targeting, analytics, mobile, video, and connected TV are available. The main one they sell is search, which is where people pay to have their advertisements placed in related search results. You set up a daily budget and a monthly budget. The maximum spent is entirely up to you. However because you are charged based on the amount of traffic sent to your site, that also directly determines how many people
see your ad. The cost per click varies greatly by keyword.
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● Is there any information about the usual time frame for the submission to be
listed?
It is usually roughly 2-3 months for the submission to be listed, however it can be as soon as 7 days or as long as never (for the free submissions).
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